Even if you don't have existing customer data, we can help!
1) There is (usually) more customer data than you know - and they sometimes don't even realise this. For example, if you have a website, we can use Google Analytics to get insights about your customers' behaviour on your website. If you have social media, we can extract insights from customers' comments, etc. There are a plethora of publicly available data sources about your market - and market reports that can also help us extract starting points.
2) We can start by building a foundation of understanding about your ideal customer. This might involve creating detailed psychographic survey and sending it to a robust sample. We can then use these personas to refine your targeting and messaging strategies.
3) We can help you develop an optimal data strategy to empower you to start gathering valuable insights about your customers.
Even without a wealth of existing customer data, you can still achieve significant marketing success with the right strategies and insights.
The length of a project can vary depending on several factors, including the complexity of your business, the depth of the analysis required, and the specific goals you want to achieve.
However, we pride ourselves on delivering timely results without compromising quality.
Here's a general timeline for our services:
Data Audit and Strategy: This typically takes 2-4 weeks to complete.
Communication OptimiSation: The duration of this service can vary depending on the scope of the project, but we aim to deliver results within 2 weeks.
Customer Segmentation and Profiling: This service usually takes 4-6 weeks to complete.
Brand Perception Analysis: This service typically takes 4-6 weeks to complete.
Customer Loyalty Improvement: This service usually takes 4-6 weeks to complete.
Please note that these are estimated timelines, and the actual project duration may vary based on your specific needs and requirements. We will work closely with you to develop a customiSed project plan and keep you informed throughout the process..
We work with big and SMALL clients. Whether you're a small business owner or a marketing director at a multinational company, we can help you achieve your goals.
We worked across industries as well - and our favourites are: e-commerce businesses, retailers, FMCG, telecommunications, financial institutions, healthcare and political parties.
Here's a breakdown of how our process typically works.
Initial Consultation: We start with an in-depth discussion to understand your business goals, challenges, and the specific areas where you'd like to see improvement.
The following modules can all be independent or mixed and matched (depending on our task).
Data Analysis and Communication Audit: We analyse your existing customer data, looking for patterns, trends, and opportunities, as well as the way you currently communicate with your customers, in order to create initial killer insights and recommendations.
.Customer segmentation/Loyalty analysis/Brand perfector: We use the insights from the data analysis to create detailed insights about customer behaviour, motivations and pain points. We then develop a communication strategy tailored to each customer segment, using the principles of behavioural economics to craft persuasive and effective messages.
Implementation and Tracking: We help you implement the recommended strategies and track their impact on your business. This includes monitoring key metrics and making adjustments as needed. Throughout the process, we work closely with you to ensure that our recommendations are aligned with your business objectives and that you have a clear understanding of the steps involved.