JOIN THE KUBIK MOVEMENT
What do you know about your customers, really? You probably have data on them, but what does it really tell you? Well, quite a lot, if you know what you’re doing. Through the power of data psychology, you can take the dry business of data and turn it into empathetic human insight, and thus sales.In this powerful half-day workshop, including real life case studies and the latest cutting-edge research from institutions like Cambridge University, you will learn:
🧠 How to read your audience’s minds using their ‘digital DNA’: the psychology of thin slicing practically applied to data footprints; the ‘so what’ for branding, user experience, and communications; designing interventions using generative AI
📈 How to use and squeeze and optimise the value out of your data; the basics of data science collection, analysis and management, so you can build or augment your in-house capabilities
🎯 How to optimise your platform with targeted psychological nudges; the basics of segmentation; key nudges, which to choose, and how to test them; the BRAINWASH model of sustained behavioural changeWith these insights, you will:
✅ Increase conversion
✅ Increase retention
✅ Increase revenue
Ultimately, you’ll learn how we used data psychology to double the value of our client’s data and get a 24x ROI - and how you can too.
