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What do you know about your customers, really?

You probably have data on them, but what does it really tell you?

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Well, quite a lot, if you know what you’re doing. Through the power of data psychology, you can take the dry business of data and turn it into empathetic human insight, and thus sales.

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In this powerful half-day workshop, including real life case studies and the latest cutting-edge research from institutions like Cambridge University, you will learn:

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🧠 How to read your audience’s minds using their ‘digital DNA’: the psychology of thin slicing practically applied to data footprints; the ‘so what’ for branding, user experience, and communications; designing interventions using generative AI

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📈 How to use and squeeze and optimise the value out of your data; the basics of data science collection, analysis and management, so you can build or augment your in-house capabilities

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🎯 How to optimise your platform with targeted psychological nudges; the basics of segmentation; key nudges, which to choose, and how to test them; the BRAINWASH model of sustained behavioural change

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With these insights, you will:

✅ Increase conversion

✅ Increase retention

✅ Increase revenue